…and sometimes you pay to be a player.
Today, I received a fancy, pyramidal container in the
mail from the Robert Mondavi Winery. Inside the container was a scrolled
invitation to an event called Taste³. It turns out that Robert Mondavi has
extended an invitation to 300 people to attend a three day event from July
13-16, 2006. To quote from the invitation, “imagine thirty of the most
compelling thinkers, chefs, winemakers, journalists, artisans, authors, and
executives as speakers. Now imagine over three hundred attendees who are
every bit as influential, passionate, and tapped-in as the presenters.” The
event takes place in Napa at the Copia center for Wine, Food, and the Arts.
Now I have to say that I was flattered to receive the
invite. I decided to go to the website touting the event to find out more (http://www.taste3.com/index2.htm).
This first page can’t really be quoted. The description of the event will
cause your mouth to water with anticipation of the great wine and food to be
tasted during the three day event. Your brain begins to swell thinking
about the wine greats who will impart some of their vast knowledge over the
same time period. Then, I decided to find out what this event costs (http://www.taste3.com/attending.htm).
The page is tactful. It says that the cost is $2,350 per person. If you
haven’t been fortunate enough to receive an invitation, contact the winery
and if you’re willing to part with this small sum, you may be able to
Well, I know that the website budget can’t afford to
contribute to my attendance, so I’m going to see if there’s more info
I was semi-impressed. There were a few techno-geeks listed and then a few
of Wino Bob’s flaming liberal buddies (part of that statement isn’t
true…that’s right, our Bob doesn’t have any flaming liberal buddies). The
rest of the speakers will be named later.
Ok. Maybe I got the invitation due to the April Fool’s
Day press release about the Spec. Maybe I got one because I’m a player.
Or, maybe I got one because I can pay. What should I do? More to follow.